Bangkok Motor Show 2025 – government support for pickup truck purchases for companies

The 46th edition of Bangkok International Motor Show has now opened with several new launches and a government support program aimed directly at small business owners in need of new vehicles.

The pickup segment is in focus thanks to the new program Pick Up With Government Guarantee, which offers government-guaranteed loans totaling 5 billion baht for the purchase of transport vehicles. The goal is to strengthen small and medium-sized enterprises' access to vehicles at a time when many are being denied bank loans.

The automotive industry hopes for a recovery

Toyota Motor Thailand estimates that the program could lead to a 15–20 percent increase in sales, after vehicle loan rejections increased to between 30 and 40 percent.

Although Isuzu motors has welcomed the initiative, but stresses that implementation must be clear and effective to have a real impact.

Locally produced vehicles are prioritized

The program is expected to benefit the domestic automotive industry, as more than 90 percent of pickup truck parts are manufactured in Thailand. The support is designed to stimulate both sales and domestic production.

Exhibition open to the public

The Bangkok Motor Show officially runs from March 26 to April 6, showcasing cars, motorcycles and accessories from leading manufacturers. Interest in this year's show is high, both from industry players and consumers.

Bangkok International Motor Show

• First name Bangkok International Motor Show (BIMS)
• Location: IMPACT Challenger Hall, Muang Thong Thani, Bangkok
• This year's edition: The 46th in the series, held March 26 – April 6, 2025
• First year: The first time the fair was held was in 1979.
• Founder: Dr. Prachin Eamlumnow, pioneer of car shows in Thailand
• Organizer: Grand Prix International Public Company Limited
• Status: One of Southeast Asia's largest and most established car shows
• Visitors: The fair attracts over 1 million visitors annually
• Purpose: To showcase new technology, strengthen the automotive industry and promote consumer interest

Sources:
This article is based on reporting from Bangkok Post (March 21, 2025), The Nation (March 24, 2025), Reuters (March 21, 2025), Khaosod English and statements from the Ministry of Finance of Thailand in connection with the Bangkok International Motor Show 2025.

Text: The editorial staff

Image license: dinyoatad, Pixabay, original image