Image

The Thai government is launching the "Don't drink and drive" campaign ahead of New Year 2025

2024-12-23

The Thai government has officially launched a nationwide campaign with the name "Don't drink and drive" to improve road safety ahead of the New Year's holiday 2025. The campaign aims to reduce the accidents and deaths that often occur during this holiday, which is one of the busiest periods of the year.

According to Ministry of Transport New Year's holiday is traditionally associated with a significant increase in traffic accidents, often caused by drunk driving and high speeds. The government has therefore intensified its efforts to promote responsible behavior among drivers.

The campaign includes:

  • Increased road checks and alcohol testing on key roads.
  • Information efforts via social media, TV and radio to educate the public about the dangers of driving under the influence.
  • Collaborations with private and public actors to offer alternative transport solutions, such as taxis and public transport, during the New Year celebrations.

Penalty enhancements

The government has also warned of tougher penalties for drivers found to be driving under the influence of alcohol or drugs. These drivers now risk everything from heavy fines to jail time and a suspended driver's license.

Statistics and goals

During the 2024 New Year holiday, over 3 traffic accidents were reported in Thailand, resulting in more than 000 deaths. Through this campaign, the government hopes to reduce these numbers significantly.

"We want all Thais and tourists to be able to enjoy the New Year's holiday safely and securely," said a spokesperson from the Ministry of Transport.

For visitors and residents planning to travel in the New Year, it is recommended that:

  1. Plan trips in advance.
  2. Use public transport or hire a driver if you consume alcohol.
  3. Respect speed limits and traffic rules.

The government also urges the public to report suspected drunk driving to the local authorities.

Road safety in Thailand

  • Thailand ranks high on the list of countries with the most traffic accidents in the world. According to the WHO, traffic accidents are one of the leading causes of death in the country.
  • New Year and Songkran are particularly risky periods. These holidays are known as "The Seven Dangerous Days" because of the high number of accidents.
  • Common causes of accidents:
    • Drunk driving
    • High speeds
    • Inattention in traffic
    • Failure to use a seat belt or helmet
  • Government measures:
    • Increased road checks during public holidays.
    • Information campaigns on road safety.
    • Investments in better infrastructure and public transport.

Tips for a safe trip in Thailand:

  • Never drive after drinking alcohol.
  • Always wear a seat belt or helmet.
  • Follow speed limits and pay extra attention on poorly lit roads.

Thailand's road network

  • Total road network: Thailand has over 390 kilometers roads, many of which are paved and of a high standard.
  • Motorways: The country has several important highways, including Highway 1 (Phahonyothin Road) which runs from Bangkok to Chiang Rai.
  • Ring roads: Bangkok has several major ring roads to reduce traffic congestion in the city center.
  • Traffic intensity: Traffic is heaviest in big cities and during holidays, which increases the risk of accidents.
  • International connections: The road network links to neighboring countries such as Laos, Cambodia and Malaysia via major border crossings.

Did you know?
Thailand uses left-hand traffic, which is important for visitors from right-hand traffic countries to bear in mind.


Text: The editorial staff

Image license: jonbon silver, Pixabay, original image