Tourist boom in Thailand after 'The White Lotus' - a global trend

HBO's hit series The White Lotus has not only captivated viewers around the world with its intrigue and luxurious settings – it has also had a significant impact on tourism to Thailand. The third season, filmed on Koh Samui, has given rise to what is now known as the “White Lotus Effect”, with fans travelling to the series’ filming locations to experience the environments first-hand.

Set-jetting: When fiction becomes a travel destination

The phenomenon of “set-jetting,” where travelers visit locations where movies or TV shows were filmed, has become increasingly popular. Previous seasons of The White Lotus has led to increases in tourism to Hawaii and Sicily, and now Thailand is seeing similar effects. According to ABC News Travel bookings to Thailand have increased significantly since the series premiered.

Increasing tourism from Sweden and globally

In Sweden, travel bookings to Thailand have increased sharply after the series premiered. But the trend is global. According to Tourism Authority of Thailand (TAT) expects a 5% increase in US tourists in 2025 compared to the previous year. In the UK, interest in Thai culture and food has increased, as seen in an increase in orders from Thai restaurants.

Luxury villas and iconic filming locations

One of the villas used in the series, “Samujana Twenty-Seven”, is now available for rent on Airbnb for around $2100 per night. The villa, located on a hill overlooking Chaweng Beach, offers four bedrooms, five bathrooms, an infinity pool and panoramic views of the Gulf of Thailand. It has become a popular destination for fans who want to experience the show’s luxurious settings up close.

Environmental challenges on Koh Samui

However, the increase in tourism has brought challenges. Koh Samui faces environmental problems such as water shortages, waste problems and impacts on coral reefs. Local authorities are working to find solutions to manage the increased strain on the island's infrastructure and environment.

Lisa makes her acting debut in The White Lotus

Thai superstar Lisa (Lalisa Manobal), known by her stage name Lisa, makes her acting debut in the third season of HBO's The White Lotus. She plays the role of "Mook," a wellness instructor at the resort. Although her role is limited to about 10 minutes in the series, her presence has generated a lot of attention. Lisa has previously made a name for herself in the music and fashion industries, and her acting debut marks another step in her diverse career.

Conclusion

The White Lotus has not only entertained viewers worldwide, but has also had a significant impact on tourism and cultural consumption. With increasing travel to Thailand, especially Koh Samui, and a growing interest in Thai culture, the series shows how fiction can inspire real-life experiences.

Want to know more about the new season of The White Lotus being filmed in Thailand? Read our article about the upcoming season and filming locations.

Sources: ABC News, Tourism Authority of Thailand, Samujana Villas, HBO

Text: The editorial staff

Image license: HBO, Wikimedia, original image